It takes dedication and perseverance for real estate agents to experience success in their field. The secret to this success is having the right tools of the trade. This can set them apart from the competition and allow them to present themselves in a professional and effective manner.

Many people get their real estate license, but don’t take the next step in their career. They fail to equip themselves with the tools that will help them succeed. They’ve dedicated valuable time and money to become an agent. If they want to progress in their career and experience a high level of success, they need to get the resources to move to the next stage of their career.

The truth is there are things they can do to drive their real estate career. Agents are not bystanders when it comes to their professional career; they are in the driver’s seat. What can they do to succeed? They can use the web as an effective real estate tool. The real estate market has shifted away from traditional selling methods to Internet-based real estate sales. To stay effective in today’s market, agents need to employ current marketing trends.

Professional Website

The first step real estate agents should take is to set up an effective website. Having a professional web image is vital to any successful career. Even though they work in a real estate office with a team of co-workers, they need to set up their own storefront on the web. This serves as an invaluable resource for their clients by providing them with useful and effective information.

Features: The site should include important tools that clients need in their search for a new home. Gone are the days of passive homebuyers. Today, people want to be involved. With the proliferation of the Internet, they expect to have the information they need at their fingertips. An agent’s site should include aerial maps, listings, podcasting, and multimedia listing pages. These innovative features can give a real estate agent an edge in the marketplace.

User-friendly: High-tech sites don’t have to be difficult to use. They should be designed to be easy for any individual to navigate. Clients want to get information in a fast and easy manner. The site should include prominent menu prompts and buttons to make it simple to move from page to page.

Valuable: The main goal of the website should be to provide the home buyer with a sense of value. Clients should walk away from the experience feeling informed and satisfied with the overall process. An effective website can make them feel like they’re in the loop, or in control of their homebuying experience. This can provide a real estate agent with an advantage. Clients will be more likely to come back or refer other people to that agent.

There are companies that will assist real estate agents with their website needs. Agents can pay to have someone create their site, or develop the site themselves through the use of easy-to-use software.

Lead Generation

An effective website alone will not get real estate agents enough business to sustain a long-term career. They need to take the necessary steps to facilitate lead generation. Lead generation is an effective way to get actual real estate leads. There are only so many referrals that agents can get from friends, relatives and former clients.

Lead generation provides them with an effective way to get business from the Internet. They can turn web visitors into real clients. The success of this concept is dependent on successful web marketing strategies that include:

Linking to other websites: This is the perfect opportunity for agents to increase exposure to their sites. It involves putting a link to their homepage on an affiliate website. This link enables people to access the agent’s site from another source.

Maximizing search engines: There are different techniques real estate agents can use to increase traffic to their website. First, they can place keywords in their text to help generate a higher ranking on the major search engine sites. Second, they can arrange to bid for a sponsored website listing, which involves an advertisement that appears at or near the top of a major search engine results page.

Using lead generation software: This is an effective way to get qualified real estate prospects. With the use of the Internet, the majority of leads can be generated through a computer. Agents can use sophisticated software to attract prospects and capture their contact information through the use of e-mail campaigns, drip e-mail marketing, contact managers, and more. (Oftentimes, web development companies or software programs will include these features when designing a new site.)

The Internet has changed the way that homes are sold. Today, clients are increasingly more hands-on in the real estate process. Agents can embrace this change by tailoring their practices to meet the growing need for information and two-way communication. By providing clients with what they want and expect from the marketplace, real estate agents can secure a firm place in an ever-changing field.

The web can open the door to unlimited marketing opportunity for real estate professionals. The possibilities are not limited to the strategies listed above. Real estate agents should develop their own marketing plan, or way of effectively selling their services. By incorporating simple techniques, they can set themselves apart from the competition and develop a long-term career.

 If you’re thinking about getting your real estate license or need additional training, give Allied Real Estate Schools a call at (800) 617-3513 and let us know how we can help you today!