Obtain a real estate agent license and you become a guide to clients who rely on your expertise. So why not get clients to document your hard work on an agent ranking site?

Websites like AgentRank.com, HomeThinking.com, IncredibleAgents.com and RealtyRators.com allow consumers to rate their real estate agents. Criteria can include knowledge, courtesy, communication, website usefulness and/or effectiveness. Clients can also leave a personal testimony.

So how does it work? Each site is different, but overall, you create a profile, add a short bio and upload your photo. Next, add a link to your profile and drive potential clients to your personal website. Not only are these agent ranking sites cool lead generation tools, but they can also help your personal website’s search engine ranking.

Did you help a buyer avoid closing mistakes or provide advice on how to choose the best lender? It’s nice to receive letters of gratitude from appreciative clients; however, asking them to share those thoughts on a ranking site is a strategic move that could enhance your business with little effort.

According to the National Association of Realtors, over 50% of consumers are beginning their buying/selling process online – this includes searching for the right real estate agent. Personal testimonials from satisfied clients will speak for themselves, can give you credibility as an area expert and make you accessible to potential clients across the country.

Some ranking sites even reward agents. For example, RealtyRators.com conducts spotlight interviews with agents who have an overall rating of 90% or higher. The interview is posted on their main page under the news area. Now who doesn’t mind a little free PR for a job well done?

On HomeThinking.com, a user-friendly tool allows consumers to contact you via email with a click of a button. The contact tool is non-intrusive and includes optional information fields, so consumers are invited to contact you with a no obligation.

Now here’s the key – you must always be on top of your game or a negative comment just might pop up on your profile. Wait until the very end of a transaction, and if you feel all parties involved are completely satisfied, ask them to post a comment.