The 10-part “Top REAL (Resonate Educate Activate Liberate) Estate Success Steps” series traces the trail of a real estate industry professional from “just thinking about it” to “more-than-conquering-it,” making mention of major milestones along the way.

Evaluate: Remember how you felt when you first embarked on this journey, when you first decided, “I’ve got what it takes” to succeed? Let’s go there again. It can be a bittersweet process- exploring who, what, and where we are, especially when we compare that with who, what, and where we’d like to be. Making time for this step, though, translates into being able to design and re-design the right plan, with the right goals, based on the right data.

Before you read further, please take a mental snapshot of your current personal and professional goals- all of them: long-term, short-term, you name it- and keep them present in your mind.

Resonate: I got my degree. More importantly, I got a key to American opportunity. That’s who we are – a nation that rewards ambition with opportunity, where hard work can lead to success, no matter where you start.” – Eva Longoria  When was the last time you checked in on your assets? Most likely, when you began your career, it was due to a multitude of factors seeming to be “just right” for setting up a win. Remembering and re-evaluating those factors is vital in persevering toward actually tasting the victory. Seeing what’s at hand can show us what’s missing and allow us to focus on acquiring it.

In case it’s been a while since you’ve thought about all of this, or if it never occurred to you, here’s a frame of reference. An asset is a desirable, valuable resource designed to provide future benefit, like:

People: who do you know, appreciate, and admire?

Places: where have you spent the most time in work or residence?

Things: what possessions serve your business? what personality traits?

Making a list of all you have “going for you” and reading it aloud can bolster your confidence and give you a sense of support and preparedness for all that you face.


Educate: Knowledge will give you power, but character respect.” – Bruce Lee  In a world full of invitations to be fearful, we’re to be brave and courageous. Counting and matching assets and possibilities is key in staying steadfast and focused. For young Jeremy, armed with hands-on childhood experience, a business degree, and determination, licensing was next. After receiving several referrals to Allied’s unique program, enrolling made opening Empire’s doors a reality. Now, with 20 agents and very little turnover in 12 years, the coursework continues to be one of the firm’s biggest assets.

Activate: “In 1997, in Rich Dad Poor Dad I stated, ‘your home is not an asset.’ Real estate agents sent me hate mail.” – Robert Kiyosaki  A colleague might say that her best asset is her solution-oriented attitude. Another may cite his car or computer or cell phone as his. The real game changer, though, is people. Regardless of whether we have the money or the time to enjoy the entire vision we have for ourselves, it’s important to move forward in filling our lives with all the people that compliment our desired lifestyle right now. Power teams can refer us clients. Advisory Boards can help us grow. And, special interest organizations can give us the opportunity to give back while promoting our brand. This kind of strategic relationship building is one of the most effective ways to achieve lasting profitability.

Liberate: I like the math of referral-based businesses…. If you know a 100 people, and they each know a 100 people, what if they really felt good about referring you…?” – Tamara Dorris  If you’re brand new at this, how do you meet these people…and get them to engage? See yourself with leaders, experts, and authors. Imagine yourself becoming licensed in another state close to family. Visualize life with that new skill, software, or social platform. Finding groups on social media is easy. Attending a chamber of commerce mixer and asking an ambassador to introduce you is efficient. Researching clubs and events on is fun. Contacting a local SCORE office for mentorship can be extremely lucrative.

 “The greatest asset in this country is not oil and gas. It’s integrity. Everyone is searching for it, asking, ‘who can I do business with that I can trust?” – George Foreman  Re-visit your goals now. As soon as you indulge in the exercise of assessing all you have to offer, you may instantly feel more well-positioned for, and capable of, achieving what’s next. You may even feel like accomplishing more would be a breeze. Cataloguing all you bring to the table and keeping it present in your mind is a great way to remember all you have to offer your clients and colleagues. And, focusing on giving will help you experience an increase in the flow of prosperity in your life. Evaluate the quality of the people, places, and things around you. Feel grateful for how far you’ve been enabled to travel on your existing assets already. Stay hopeful for what’s sure to come.

 Next in the series is “REAL Estate: Calculate: Being a Go-Getter-Goal-Setter”, which explores methods of leveraging your tangible and intangible assets and ways to translate your unique interests into small, simple, sustainable action items that equal thrilling results and comprise an extraordinary legacy over time. Consider reaching out to a colleague, a realtor, or a brokerage you respect, and have them read and begin taking the first three steps. Committing to completing the work of this series together will yield exponentially greater outcomes for all involved. We look forward to having you all back here for Success Step #4 of 10.

Jeremy Hakimi, 36-year old CEO and Founder of Empire Realty Associates and The City Finance Co., is an active student at Allied Schools for Real Estate and Mortgage and would like to thank Heidi Vitug and Pamela Butman for their encouragement.