Polish Your Real Estate Career Speech

USA Today business columnist Rhonda Abrams urges real estate practitioners to work on honing their 30-second answer to this important question: "What do you do?"

It seems like an easy question for a real estate professional to answer, but
simply saying, "I sell real estate" doesn't distinguish you from the thousands of other practitioners out there, Abrams says. Instead, give listeners a reason to remember you: "I sell homes in the North Carolina area, specializing in first-time buyers."

Get someone to videotape you answering this key question until you've polished your intro into a can't-miss conversation starter that includes information about the core of your business, why acquaintances should do business with you, and what excites you about what you're doing, Abrams advises.

Source: USA Today, Rhonda Abrams (Oct. 9, 2009)

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