6 Competitive Selling Tips
Get a
real estate agent license and you'll quickly learn the art of competition - especially in a market where inventory is a smorgasbord of choices for picky buyers. Get creative and make your listings stand out with these six competitive tactics.
1. Pump up your online presence.
You completely filled out the MLS data for your new listing plus you posted a few extra photos and spent time describing features. Great, now it's time to get down to business. Get your client's home on as many websites and real estate blogs as possible with a personal Real Simple Syndication (RSS) content feed. Companies like www.myrealtyfeed.com offer an easy way to start showcasing listings and open houses via news readers all over the Internet.
2. Stage to impress.
Fresh paint, mold-free bathrooms, clean windows and spotless carpeting - your listing must have all this and more. Don't be shy when it comes to advising clients on the virtues of staging. Small changes can make the difference between months on the market and a full price offer.
3. Lure buyers with stellar photos.
With a staggering amount of buyers beginning their home search on the Internet, why wouldn't you post an array of quality photos? Quality photos are clear and capture features that matter most to buyers - that doesn't include a cute family pet, a pretty rose bush or the front view of your listing blocked by a car in the driveway.
4. Attract buyers and agents with incentives.
Once you're satisfied your seller's staged home is ready to impress, invite other agents to take a look. Lure them with food, drinks and a gift certificate raffle. The main objective is to get your client's home on the radar of as many local agents as possible. To lure buyers, see what your sellers are willing to include in their price. A flat screen television for the living room, new appliances for the kitchen or even a year of paid association dues can make a fickle buyer take notice.
5. Set a price that reaches your target demographic.
When setting a price for your listing, consider more than just nearby comparable home sales. Who's your target audience and what can they afford? If you set the price even $5,000 to high, some multiple listing services will place your listing in a higher bracket than where your target audience is looking.
6. Advertise to your target demographic.
Find out how your listing's target demographic prefers to receive information. For example, if you specialize in 55+ communities, door knocking with flyers may be more effective than the Internet. Also, if your listing is in a community that caters to foreign language speakers, seek out websites and/or local media that will specifically reach them.
By Danielle Macklin, Allied Schools, www.realestatelicense.com
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