Create a Professional Image in Your Real Estate Career

Gain an advantage in your real estate career by creating a professional image with a state-of-the-art website. It can't just be any website; you need a website that is going to keep up with the times -- with the tools and features that will keep the user's interest. You've worked hard to get your real estate license. Maintain your career with a site that draws clients in and keeps them coming back.


You don't need to know how to design a website to have a great website. There is software available that does the legwork for you. This will ensure that you have an effective site and benefit from the services that these products have to offer. Forget spending thousands of dollars on a web designer; you can get a functional website at a fraction of the cost.

It is quick and easy to create a professional image with the right tools at your disposal. You can develop a site that is informative, interactive and user-friendly, all by yourself! Make real estate website design work for you by adding the following features:

Original themes -- Choose a theme that fits your image. If you work in Southern California, you might to include a view of the coastline and pictures of properties along the beach. If you are in a city, you can showcase some metro properties. It's up to you to determine the look and feel of your site. You can even consider adding a holiday theme throughout the year.

Interactive graphics -- It's all about technology these days! Make your website current with Flash technology and animation software. Add an engaging introduction that gives the user a positive first impression when he or she pulls up your site. Show that you are up to date with the latest trends and emphasize your real estate strengths. Include quick photos of some of your best properties, your company logo or a list of your awards.

Pre-written text -- You can have access to professional text that has been pre-written and tested for effectiveness. Design your site with text that presents you as an industry expert. You can add your own content too. Make a little tweak here and there to create the message you want for your website. You can add, delete, copy, and paste.

Tools -- Website users like to visit sites that include everything in one place. You can pack your site full of useful tools, making it a leading real estate resource. Consider adding mortgage calculators, Google maps, MLS properties, podcasts, and more.

Lead generation -- In addition to being a valuable resource for your clients, you want your website to provide you with new leads. One idea is to include industry reports that provide buyers and sellers with useful information. The user can select the information the want to view, while you capture the e-mail address. This will enable you to follow up on new business.

It doesn't take a web genius to create an effective website. You can have a state-of-the-art site with the information and resources users will love. Project the professional image you've always wanted as a licensed real estate professional. Take the necessary steps to set yourself apart from the competition and create a lasting real estate career.

Labels: real estate career

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There's No Place Like an Open House

If you're a Real Estate Agent, the name of the game is finding serious, qualified buyers who can purchase your client's house. This seems obvious enough, but how do you sift through the merely curious shoppers and get to the real home buyers? One answer is to hold a successful open house. If all goes well, you can get several appointments for a second, formal showing with individuals who are serious about the property.

The key to making the most of a weekend open house is to pick the right listing. Before you agree to host a property, stop by and examine each room as if you were a potential buyer. The next consideration is price. There's no point in holding an open house for a listing that is overpriced -- nobody will come. And finally, there's the question of advertising. Some neighborhoods have so much weekend car traffic that taking out an ad isn't necessary. Do your homework: talk with colleagues and residents of the area and discover what you're working with.

Once you've agreed to show a house, go through it with the owner and make sure things are spotless. If there are knickknacks, decorating styles or pieces of furniture that detract from the house, delicately explain to the owner that putting them in the closet may help sell the house.

An important way to ensure you get people in the door is signage. Place a sign at the busiest nearby intersection. Then plant a trail of signs (with prominent directional arrows) that lead drivers right to the showing. Also, attaching a string of balloons to your open house signs will make them more noticeable.

Inside the house, there should be lights on in every room. If feasible, windows should be open with drapes and curtains pulled back. A generous spread of snacks and refreshments always goes over well (cookies seem to be a perennial favorite with visitors).

Finally, as people funnel into the house, resist the temptation to network and sell them on your other listings. Focus on selling the property at hand. Remember, these prospective buyers didn't stop at that fabulous four-bedroom house you represent on the west side of town. Show the home you're both standing in.

Labels: Real Estate Agent, Real Estate School

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